Are you an entrepreneur because you like being your own boss? Do you want to live a life where you call the shots and spend more leisure time with your friends and family?
Your expertise is valuable to your market, but in today’s tough economy, competition is stiff. The image that your small business projects in writing can determine if a client hires you or not. Whether you work from home as a solopreneur or have a physical location with employees makes no difference. You no doubt believe you provide quality to your customers, but do you find yourself asking these questions?
• Why do my reports get ignored?
• Why do my proposals get rejected with no apparent reason?
• Why don’t I get positive responses to the letters and emails I send?
• Why don’t my marketing materials have an impact?
• Why am I struggling to break free from my competition?
• Why am I not the go-to person/company in my specialization?
The answer could be poor writing skills.
The Wall Street Journal recently surveyed corporate managers for their top requirements of potential employees. Ranked in the top three was impeccable writing skills. If corporations demand this of their employees,doesn’t it stand to reason that they would demand it of the
consultants and entrepreneurs with whom they do business?
If you want to stand apart, your skills must be top-notch. They are the true public face of your business. Your writing is YOU. Your customers and clients will judge the quality of your products or services by the quality of your written communication. They will judge you by how you handle this skill set.
This special report provides an overview of the five biggest writing mistakes entrepreneurs make. No matter what kind of business you have, follow the tips to avoid these errors so you can impress your clients and outshine the competition.
Your expertise is valuable to your market, but in today’s tough economy, competition is stiff. The image that your small business projects in writing can determine if a client hires you or not. Whether you work from home as a solopreneur or have a physical location with employees makes no difference. You no doubt believe you provide quality to your customers, but do you find yourself asking these questions?
• Why do my reports get ignored?
• Why do my proposals get rejected with no apparent reason?
• Why don’t I get positive responses to the letters and emails I send?
• Why don’t my marketing materials have an impact?
• Why am I struggling to break free from my competition?
• Why am I not the go-to person/company in my specialization?
The answer could be poor writing skills.
The Wall Street Journal recently surveyed corporate managers for their top requirements of potential employees. Ranked in the top three was impeccable writing skills. If corporations demand this of their employees,doesn’t it stand to reason that they would demand it of the
consultants and entrepreneurs with whom they do business?
If you want to stand apart, your skills must be top-notch. They are the true public face of your business. Your writing is YOU. Your customers and clients will judge the quality of your products or services by the quality of your written communication. They will judge you by how you handle this skill set.
This special report provides an overview of the five biggest writing mistakes entrepreneurs make. No matter what kind of business you have, follow the tips to avoid these errors so you can impress your clients and outshine the competition.
